I design brand identities for companies that can't afford to look like everyone else. Every project starts with a proprietary brand-archetype assessment I developed myself — so every color, symbol, and tone of voice is backed by strategy, not taste.
Selected work
Scroll down — each project stacks on top of the one before it.
Supplements · Brand launch
A new supplement brand built to stand out in a saturated wellness category.
Food & Wellness · Brand Concept + Visual Identity
A functional food brand built on the molecule that makes pleasure feel like pleasure.
Data Design · Corporate Reports
Turning port data into a clear, modern visual narrative aligned with the brand’s identity.
Industrial Engineering · Rebranding + Wix Website
An identity as solid as 15 years of technically precise industrial work.
Social Media Design · Weight-Loss Method
A recognised profile, an active audience, and visuals that were not selling the method.
Maritime Shipping Agency · Rebrand + 3-Year Partnership
Modernizing a shipping agency’s identity so it could be read — and remembered — at the right speed.
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Services
Click a service to read more.
Strategy-first branding built on a proprietary archetype assessment — personality, tone of voice, symbolism, and color psychology before a single asset gets designed.
Full identity systems — logo, applications, packaging, and brand guidelines that keep every team and vendor on-brand as the company scales.
Ongoing visual direction for feeds and campaigns, keeping tone, color, and message consistent across every post.
Decks built in PowerPoint and Canva that carry brand identity into pitches, reports, and internal presentations.
My Stack
About
Senior Designer, Creative Director, Journalist, and Fine Artist. My journey in communication began at the age of 12 as a journalism apprentice at a radio station. At 17, I discovered editorial design while working on magazine layouts and found the perfect way to unite strategy, communication, and visual language. Throughout my career, I worked at advertising agencies, developing art direction projects and brand-building experiences, before starting my independent practice in 2015.
Today, I combine this experience with an original methodology that integrates brand archetypes, symbolism, visual psychology, and neuromarketing, developed throughout nearly two decades of practice. I work remotely with founders and marketing teams, creating strategically built visual identities and brand ecosystems designed to occupy a meaningful place in people’s memories and strengthen each business’s positioning.
Brand voice
Rafa is a master at turning everything we envision into art. I recommend her without hesitation — incredibly skilled, creative, and always finding new ways to raise the bar. I still find ways to be surprised.
We can see our positioning, communication, and visual expression with so much more clarity now. The visual elements match our archetypes perfectly. We've been living up to that every day.
She went far beyond what we imagined — no question, fully approved.
From the first time I saw your work, I knew I wanted something from you — and you exceeded every expectation. I loved it, my partner loved it, our whole team loved it.
Rafa and the team captured exactly what we wanted, and translated it beautifully. Our brand symbol turned out truly one of a kind — we never imagined so many symbols could come together into something so unique.
I have to admit, I was completely charmed. You're incredibly skilled — a true artist.
Above expectations, as always.
Rafa is a master at turning everything we envision into art. I recommend her without hesitation — incredibly skilled, creative, and always finding new ways to raise the bar. I still find ways to be surprised.
We can see our positioning, communication, and visual expression with so much more clarity now. The visual elements match our archetypes perfectly. We've been living up to that every day.
She went far beyond what we imagined — no question, fully approved.
From the first time I saw your work, I knew I wanted something from you — and you exceeded every expectation. I loved it, my partner loved it, our whole team loved it.
Rafa and the team captured exactly what we wanted, and translated it beautifully. Our brand symbol turned out truly one of a kind — we never imagined so many symbols could come together into something so unique.
I have to admit, I was completely charmed. You're incredibly skilled — a true artist.
Above expectations, as always.
Featured projects
Supplements · Brand launch
A new supplement brand built to stand out in a saturated wellness category.
Food & Wellness · Brand Concept + Visual Identity
A functional food brand built on the molecule that makes pleasure feel like pleasure.
Veterinary Clinic · Rebrand + Brand System
A clinic under new direction, rebranded without losing the twenty years of trust it already had.
Web Design · Veterinary Clinic Website
The site an owner opens at two in the morning, when the only question is whether someone is there.
Clean tech · B2B rebrand
A full rebrand for a B2B decarbonization company, without the eco-clichés.
Health & Wellness · Personal brand
A nutritionist’s outdated identity, rebuilt to grow with her expertise.
Food & Beverage · Specialty Coffee
A family coffee roaster’s identity, built around care from crop to cup.
Clean Energy Company · Brand Identity
A clean-energy brand built on precision, not promises.
Fashion · Brand rebrand
A Brazilian fashion label’s identity, deepened without losing what its audience already loved.
Maritime Shipping Agency · Rebrand + 3-Year Partnership
Modernizing a shipping agency’s identity so it could be read — and remembered — at the right speed.
Web Design · Institutional Website · Trilingual
A site fast enough to build trust in seconds — speaking the language of every visitor who lands on it.
Data Design · Corporate Reports
Turning port data into a clear, modern visual narrative aligned with the brand’s identity.
Industrial Engineering · Rebranding + Wix Website
An identity as solid as 15 years of technically precise industrial work.
Selected Work · Social Media Design
Ten recognised professionals whose feeds carried none of the authority they already had off the feed.
Social Media Design · Shipping Agency · 3 Years Running
A shipping agency the whole market already knew — and that had no profile at all.
Social Media Design · 24h Veterinary Clinic
Twenty years of clinical care behind a feed that looked frozen in time.
Social Media Design · Free Energy Market · B2B
A profile built to carry paid traffic, not to wait for organic reach.
Social Media Design · Corporate & Luxury Travel
Twelve years of high-level travel, on a profile that looked nothing like the clients it served.
Social Media Design · Weight-Loss Method
A recognised profile, an active audience, and visuals that were not selling the method.
Social Media Design · Psychoanalysis
A practice built entirely on referrals, with no profile to receive anyone who searched for her.
Social Media Design · Nutrition Mentorship · Launch
Already well positioned — and raising the bar for a launch.
Social Media Design · Nutrition · Offer Design
Selling a premium plan takes more than a good-looking feed — it takes the offer made legible.
Social Media Design · Brand Mentorship · Rebranding
A mentor who sells positioning — whose own profile had to prove it.
Social Media Design · Artisan Bakery · Retail
Naturally fermented bread with a technical argument nobody could see.
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Supplements · Brand launch
A new supplement brand entering one of Brazil's most saturated wellness categories, launching with its flagship product, Greens Superblend.
The category was crowded with near-identical "clean living" brands. Bivy needed more than a logo — it needed a personality strong enough to cut through the noise and turn buyers into a community.
Led full brand strategy — benchmarking, briefing, proprietary archetype assessment — to define personality, tone, symbolism, and color psychology. Designed the full identity: logo, packaging, applications, and a brand guidebook.
The brand grew beyond a product line into its own universe — events, apparel, bottles, merch — with a more dynamic, cohesive Instagram presence.
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Food & Wellness · Brand Concept + Visual Identity
Healthy food that had to stop apologising for tasting good — a brand built on dopamine itself.
Grupo Dopa was being built on the contradiction the whole functional food category struggles with: products that are genuinely healthy, low in sugar and nutritionally serious, sold to people who buy with their senses. The market's default answer is to look clinical — white packs, a green leaf, an ingredient list — and that makes the product read as a sacrifice. Dopa needed the opposite: to be taken seriously on the science and still be wanted for the pleasure, with neither half cancelling the other.
I started from the concept, using the archetype assessment: Sage for the science and the nutrition, Lover for pleasure and the sensorial, Explorer for the appetite to try. Dopamine — the molecule behind pleasure and reward — became the whole idea, and the identity grows out of it. The wordmark replaces the "o" in dopa with a rounded, stylised hexagon drawn from the dopamine molecule, and its bonds extend outward as a graphic system: a soft, affectionate reading of chemistry that turns science into sensation. The palette pairs a deep, edible brown with a lilac that is impossible to miss on a shelf full of white and green, and the type mixes an editorial serif (authority, taste) with a rounded sans (close, everyday). From there: the monogram seal, colourways, the pattern, packaging for the Dopa Milk line — dulce de leche with no added sugar — the brand mascot, and applications from tote bag to cap.
A brand that reads as pleasure first and science second, without lying about either — and a visual system elastic enough to carry a whole group of products, starting with Dopa Milk, on a shelf where everything else looks like a diet.
Veterinary Clinic · Rebrand + Brand System
A 24-hour veterinary clinic in Tijuca, Rio, taken over in 2024 by the vet who had already been on its team for fifteen years.
Canne & Gatto had twenty years of history in Tijuca and something most clinics never manage to buy: a neighbourhood that already trusted it. In 2024 it changed hands — Adriene Firmo, a veterinary ultrasound specialist who had spent fifteen of those years on the team, took over the direction and began modernising everything: infrastructure, intensive care, imaging, an in-house clinical lab, twenty-four-hour service. None of it was visible. The brand still looked like the clinic from before the change, which put the transition in the worst possible position, because pet owners can read "under new management" as "the place I trusted is gone".
A rebrand built to carry the change without breaking the bond. The symbol draws a dog and a cat as one continuous line — the cat asleep, curled into the dog — which is the whole promise in a single image: two species, one place, and rest. The wordmark is a rounded lowercase sans, warm instead of clinical, and the palette moves the clinic off the medical white-and-blue default into caramel, deep brown, sage and sand: the colours of a home, not a hospital. From there, the full system: business cards, folder, letterhead, a wax seal, signage for the space itself, team t-shirts, a patterned pet bandana and branded food tins — plus the website and the social feed, each treated as its own project.
A clinic that finally looks like what it now is — a place with intensive care, imaging and round-the-clock service that still feels like the neighbourhood vet the family has always used. The change of direction reads as an upgrade instead of a loss.
Web Design · Veterinary Clinic Website
A one-page site for a 24-hour clinic, where every route ends at the same button.
A 24-hour clinic gets its most valuable visits from people in a hurry and usually in fear: the animal is sick now, and the visitor wants three things — is it open, does it treat this, and how do I talk to someone. Canne & Gatto's site had a second job on top of that: explaining a change of direction to a client base twenty years old, without that explanation getting in the way of whoever just needs the phone number.
A single-page site built around one action. The floating WhatsApp button follows the entire scroll and every section ends in it, so no path is more than one tap away from a human. The hero states the two things that matter — how long the clinic has been there, and that it never closes — over the face of an animal rather than a building. Below it the sections are ordered by urgency rather than by ego: what changed and why, the new director with her credentials on show, the services as cards you can scan (24h clinical care, intensive care, imaging, surgery, lab, specialties), the blog that keeps the clinic present between visits, and the address on a live map. All of it runs on the rebrand's own palette and rounded shapes, so the site feels like the waiting room.
A site that answers, inside one screen, the only question an owner has at two in the morning — and that turns the change of direction from a risk into a reason to trust the place again.
Clean tech · B2B rebrand
An established Brazilian clean-tech company focused on B2B decarbonization, undergoing a full rebrand.
An established company needed a rebrand that read as modern and distinctive — without collapsing into generic "green company" clichés.
Ran the same strategic process, then rebuilt the identity across a new website, branded merchandise, and communications — plus an ongoing monthly retainer covering social, email, and presentations.
A visually coherent, higher-perceived-value brand that made decarbonization instantly easier to understand for a B2B audience.
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Health & Wellness · Personal brand
A nutritionist rebranding an identity built early in her career, before her expertise and specializations had caught up to it.
Her existing identity was designed early in her career — it hadn’t evolved alongside her growing expertise and specializations, and read as visually dated next to where her practice now stood.
Ran the same strategic process — archetype assessment, benchmarking, briefing — to rebuild the identity from the ground up: logo, typography, color system, and full brand guidelines.
A higher perceived value, more consistent communication that reinforced her visual positioning, and a brand built to grow and scale with her for the long run.
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Food & Beverage · Specialty Coffee
A family-owned specialty coffee producer and roaster, building an identity to match the care behind every step — from crop to cup.
Conquista needed more than a logo for a high-quality product — the brand had to carry the passion and care present in every stage of the process, from cultivation to cup, without losing the closeness that defines a family business.
Ran a deep strategic analysis — positioning, differentiators, goals, market perception — then defined an archetype blend of Caregiver, Ruler, and Magician to guide every visual decision: color psychology, shape, typography, and symbolism. Developed a hummingbird-and-coffee-plant symbolism representing precision and dedication alongside origin and growth.
A contemporary, consistent, and memorable identity system that balances warmth with authority and tradition with innovation — built to grow with the brand as it expands its presence in the specialty coffee market.
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Clean Energy Company · Brand Identity
A clean-energy company reactivating old oil wells to convert leftover natural gas into zero-carbon-emission energy — launching a brand built on precision, not promises.
NetCarbon needed to stand apart from the generic, feel-good language that dominates the clean-energy and sustainability space, while still communicating real technology and a credible vision for the future.
Ran my full strategic process — benchmarking, briefing, archetype assessment, brand voice and personality, symbolism, and color psychology — then designed the full identity system: business cards, letterhead, corporate gifts, uniforms, and signage.
A modern, authorial identity — from the jewel-like precision of the flame mark to the carbon-referencing ‘6’ in the wordmark — positioning NetCarbon not as a company promising the future, but one building it from what already exists.
Fashion · Brand rebrand
Tiçâmpê — a name from the Kayapó language meaning “embrace” — is a Brazilian plus-size fashion label built to honor real bodies and real stories, refreshing its visual identity for the first time since launching in 2020.
The original identity was typography-only, with no symbol, in a muted autumnal palette that didn’t match the brand’s deeply tropical, Brazilian essence — customers weren’t connecting the brand’s own prints back to the brand itself. Already well-established, including internationally, it needed more warmth and energy without breaking from the history its audience already knew.
Ran the same strategic process, then researched the roots of Brazil’s Indigenous peoples — their art, graphic patterns, and ways of representing the body, nature, and the sacred — to build a symbol from scratch and deepen the color palette, while preserving the original wordmark customers already recognized.
Strong market reception and a stronger brand position — with the refreshed identity opening the door to new product lines.
Maritime Shipping Agency · Rebrand + 3-Year Partnership
Modernizing a shipping agency’s identity so it could be read — and remembered — at the right speed.
JBG was operating with an amateur visual identity that didn’t reflect the company’s innovative vision — weakening every piece of its communication, from the website to institutional materials, in a market where authority is decided in seconds.
We started with a full rebrand: new logo, color palette, and visual system. From there, we designed the complete asset kit across digital and print — including the website and social media. We’ve been JBG’s monthly creative partner for 3 years: maintaining the site and social channels, designing monthly presentations and reports, plus one-off needs like corporate gifts, uniforms, and event materials.
A brand with the authority and innovative vision the JBG operation always had — now visible in every piece of communication. And a 3-year partnership that’s still active, today sustaining the company’s site, social media, reports, and presentations every month.
Web Design · Institutional Website · Trilingual
A site fast enough to build trust in seconds — speaking the language of every visitor who lands on it.
JBG’s previous site didn’t match the scale of its operation or its international client base. It lacked an institutional showcase that built instant credibility, stayed current without manual upkeep, and captured qualified leads — all in the visitor’s own language, in a market where Chinese shipowners and charterers are central players.
We designed a one-page institutional website: hero video, service breakdown (consignee, protective, and husbandry agents), a differentiators section, an interactive map of the 18+ ports served, direct LinkedIn feed integration — pulling in the company’s latest posts with zero manual editing — and a contact form routed straight to the commercial team. We built the site in three languages: Portuguese, English, and Mandarin.
A site that works as a 24/7 credibility tool, updating itself via LinkedIn and capturing leads through the contact form. And the trilingual build widens JBG’s reach with international audiences — especially Chinese shipowners and charterers, who now find the site in their own language.
Data Design · Corporate Reports
Turning port data into a clear, modern visual narrative aligned with the brand’s identity.
An extension of the rebrand and the monthly partnership that came with it. JBG’s statistical reports — monthly, semi-annual and annual — go out to clients and get published on LinkedIn and on the company’s website, but their format wasn’t keeping up with the positioning the brand had just built. Reading the data was tiring, flat, and didn’t carry the professionalism the new identity already communicated.
We developed a visual system for JBG’s statistical reports, applying the brand’s identity (palette, typography and graphic elements such as the ship’s wheel) to a layout that prioritizes information hierarchy, quick reading and a maritime aesthetic. Port data from Santos, such as top producers, cargo types, vessel stay time and volume per terminal, were translated into charts, cards and infographics that are easy to scan, keeping visual consistency between the cover, internal slides and promotional pieces. The system is reapplied to every new data cycle, already totaling more than 30 reports produced throughout the partnership.
The new format increased the brand’s perceived value among clients and partners, reinforcing professionalism and building more trust in the company’s communication. Reading the data became more practical and enjoyable, making it easier for clients to track information and strengthening JBG’s positioning as a modern, innovative agency within the industry.
Industrial Engineering · Rebranding + Wix Website
An identity as solid as 15 years of technically precise industrial work.
Mero Engenharia built 15 years of credibility serving major industrial clients, but its visual communication didn’t match that technical level — there was no identity, stationery, presentation deck, or website that reflected the authority, precision, and sophistication the company delivers on every project.
We developed a full logo redesign: a monogram merging the letters M and O — the start and end of the name — where the M reads as structure and foundation (pillars, solid base, structural engineering) and the O works as a solar symbol of reference and energy, framed by a geometric outline that reinforces order, planning, and precision. The typography pairs an institutional serif (authority, credibility, tradition) with a technical sans-serif subtitle (clear reading, informative function), and the palette combines gold, orange, and graphite gray for a professional, sophisticated feel. From the identity, we designed the brand stationery, built the institutional presentation deck, and developed the company’s website on Wix — with sections for who we are, solutions, project gallery, clients, and a contact form.
A brand with the technical authority and institutional standard Mero already delivered on every job site — now visible at every touchpoint, from business card to website.
Selected Work · Social Media Design
Ten recognised professionals whose feeds carried none of the authority they already had off the feed.
Ten brands, ten different markets, the same problem. Every one of them was an established professional — real track record, real results, real recognition inside their own market. None of that showed up on social media. There was no visual positioning: posts with no system, no hierarchy and no signature of their own, unable to hold up the authority the professional already had outside the feed. The cost was direct — on perceived value, on engagement and on conversion. The profile communicated far less than the professional actually delivered.
Every feed was designed from the brand’s own identity, never from an off-the-shelf template. The work started with visual strategy: a reading hierarchy (hook, supporting line, call to action), palette and typography pulled from the identity itself, and a template system for the formats each client actually publishes — data and statistics, job openings, campaign and seasonal dates, carousel covers, offers, authority pieces and behind-the-scenes. On top of that came symbology — shapes, colours and elements that carry the right meaning for each market — and neuromarketing principles applied to reading in the scroll: contrast, focal point, eye direction and typographic weight, so the main message lands in under a second. Finished with image curation: photo selection and treatment aligned to each brand’s visual territory, and 3×3 planning, so each post stands on its own in the timeline while the set composes as a grid on the profile.
Profiles with consistent aesthetics and clear positioning: the authority each professional already held in their market became visible on social media too, raising the brand’s perceived value with every post published.
Social Media Design · Shipping Agency
Recognised across the port market, invisible on social. The profile was built from zero and has been running for three years.
JBG was already a reference in ship agency work at the Port of Santos — the recognition existed in the market, in the operation and among clients. It simply had nowhere to be seen: there was no profile at all. Anyone who looked the company up online found nothing that confirmed what people said about it.
The profile was created from scratch and has been operated ever since — design, copy and publishing. The visual system comes out of the brand's own naval identity: navy blue, the anchor mark and real photography from the operation. The editorial line carries what this market actually wants to see: live operations (vessel, cargo, berth, date), annual port statistics, sector dates such as Brazilian Maritime Agent Day, international presence at Posidonia in Athens, and recruitment. Posts run bilingual PT/EN, because the audience includes foreign shipowners and operators.
Three years of continuous publishing. A client or shipowner who looks JBG up on social today finds a company whose positioning matches its reputation — and that builds trust before the first conversation.
Social Media Design · 24h Veterinary Clinic
A 24-hour clinic in Tijuca, Rio — twenty years of history, and an amateur-looking profile.
Canne & Gatto has cared for pets in Tijuca for twenty years, twenty-four hours a day. The profile did not show that. The visuals were amateur and the feed looked frozen in time — the exact opposite of a clinic that was in fact investing and improving. For a neighbourhood business, that gap is expensive: the owner deciding where to take a sick animal at two in the morning decides on what they can see.
Copy and design for the entire feed, on a green-and-cream system with real pet photography and a fixed information block — 24h, address, phone — on every single post, so any frame works as a way in. The editorial line covers what the clinic needs said: services and the annual check-up, signs of pain in dogs and cats, accessible pricing, the move to the new address, the Facebook page migration, seasonal greetings, and professional training led by the clinic's own vets.
More appointments and more engagement — and a feed that finally reads like a clinic that has been improving, instead of one that stopped.
Social Media Design · Free Energy Market
Free-market energy for companies — with no profile to send paid traffic to.
Energia Fácil sells energy migration and solar to companies: a high-ticket B2B decision, made by people who need proof before they talk to anyone. The company had no profile. The ads had nowhere credible to land, and a prospect already in negotiation had nothing to check.
Profile structuring: a design system for a feed whose job is to hold hard data and route people to a landing page. Orange over navy, infographic grids, maps of Brazil, and the number as visual protagonist — 7,500 clients, R$2.6bn in contracts, 8,000 jobs generated — plus segment cuts such as agribusiness and an explainer series on what the free energy market actually is. Every post is built to work both as an ad destination and as a reason to click through.
A profile that supports the media spend instead of leaking it: whoever arrives from an ad finds a company with scale, numbers and a clear next step — and whoever is mid-negotiation finds the reassurance to keep going.
Social Media Design · Corporate & Luxury Travel
Corporate travel, international congresses and luxury travel — on a feed below the standard of its own clients.
Experience had a profile, but its visual positioning was amateur: incompatible with the company's values and, more seriously, with the level of the clients it serves. Someone who books international congresses and luxury travel reads standard instantly — and an executive deciding who to trust with a trip that cannot go wrong notices the gap.
Profile restructuring and repositioning. Navy and gold, editorial serif, studio photography, and long-form text held together by a hierarchy that stays readable: a full authority sequence built around the founder — who he is, the trajectory, the twelve years, the fronts of the business (corporate travel, international operations, luxury travel, congresses and events) and what he actually sells, which is not a destination but certainty in the decision.
Higher perceived value, stronger engagement and — for the first time — aesthetic continuity across the profile: a feed that matches the standard the company delivers off it.
Social Media Design · Weight-Loss Method
Método Metamorfose: weight loss without restriction, sold through a first-person story.
Helena was already recognised and already active — publishing consistently, to an audience that responded. The gap was visual: the feed did not carry the positioning her method needed in order to be sold, and content that good was being held back by how it looked.
A visual system for first-person narrative. Deep green with lime, serif and sans mixed by function, food and studio photography, and typographic scale used as tone of voice: the confession set small and quiet, the turn set large. The line runs through her own journey — guilt becoming routine, the enemy that was never the food — myth-breaking, and the steps of the method. The largest body of work in this set: four full grids.
More distribution, more reach and more engagement — carrying new followers and leads into the method, in a partnership that is still running.
Social Media Design · Psychoanalysis
An integrative psychoanalyst working purely by word of mouth — and a method that needed an audience to be sold to.
Renata's practice ran on referrals alone. She had no profile. That works until it doesn't: there was no way to be found, no way to build authority in front of people nobody had sent her way, and no channel through which to sell her method.
A full visual language for the feed, designed for a subject that cannot be sold loudly. Lilac and editorial serif, wide-frame photography, and a reading hierarchy that lets a long, quiet text still land: hook, development, one single call to action. The words are hers; the design gives them rhythm, breathing room and an order to be read in. The content works on female burnout, identity and autopilot — the culture of female strength making women ill — and closes each sequence into a diagnostic session.
More followers, more reach and — the metric that matters most for this kind of content — more saves: posts people keep, because they recognise themselves in them.
Social Media Design · Nutrition Mentorship
A nutritionist and mentor with identity, recognition and a solid digital presence, about to sell a mentorship and an event.
This one did not start from a problem. Rodrigo already had an identity, recognition and good digital positioning. What he needed was another level: a launch ahead of him, a mentorship and an in-person immersion to sell, and a feed that had to look like the price it was about to ask.
Design for the launch sequence, working inside the identity the brand already had — navy and gold, the wing mark, editorial photography. The hierarchy is built for sales content aimed at other nutritionists: positioning and pricing, breaking free of insurance-plan dependence, the method's three steps, the student testimonial, and the invitation to the immersion. Every format is designed so a long argument can be read in seconds, in passing.
A feed at the level of the offer — and a recurring partnership that carried on past the launch it was made for.
Social Media Design · Nutrition
A recognised practice with a structured premium offer to present.
Like Helena, Juliana was already recognised and already active. Her challenge was a different one: her offer is structured and layered — monthly sessions, biochemical exams, body assessment, unlimited adjustments, weekly check-ins, a three-phase protocol, a members' club. On a feed, that kind of complexity dies. Anyone who cannot understand what they are buying does not buy.
Design for offer presentation. Wine and gold, the butterfly motif, studio photography and, above all, information hierarchy: plan comparisons, benefit blocks with clear labels, the protocol's phases laid out as steps, and the club's method — body, mind, routine — set so it can be read in one pass. The premium finish does the positioning; the structure does the selling.
An offer that can be understood at feed speed — and a profile whose standard matches the price of the plan it presents.
Social Media Design · Brand Mentorship
A mentor to nutritionists, rebranding her profile around the authority she already had.
Liz teaches other nutritionists to design their own method and reposition their brand with clarity and sophistication. That makes her profile part of the argument: a mentor who sells positioning is judged by her own. The work was a rebrand of the profile around an authority that already existed.
Profile structuring with a new visual language: terracotta and cream, tall editorial serif, still-life and lifestyle photography, and a restrained layout that lets one hard sentence carry a post on its own. The line covers the pain of running a practice — the freedom it gives, and the ceiling it reveals — the critique of communication that attracts without converting, and student results.
A profile that looks like the level of work she sells — and that holds the authority argument on its own.
Social Media Design · Artisan Bakery
63% wholegrain, naturally fermented, made in Icaraí — a brand being built for retail.
Benitto had no profile. It is a physical product going into retail, where the decision happens at the shelf and the difference is invisible: natural fermentation, 63% wholegrain flour, real ingredients. With no channel, none of that reaches anyone — and the product ends up competing on price against bread that is nothing like it.
Profile structuring around the product and its argument. Brick red and cream, the baker-on-a-bicycle illustration that comes from the brand's own identity, and packshot photography that makes the crumb the hero. The line alternates desire and proof: the technical case — the Anvisa rule requiring more than 30% wholegrain flour before bread can be called wholegrain, against 63% here from day one — the certification seals, the four-ingredient list, and where to buy.
A brand ready for retail: whoever finds Benitto on social arrives at the shelf already knowing why this bread costs what it costs.
Availability
Available for remote work · US · EU
